Newmarket Newsstand

The Value of Preferential Placement

Posted by Anna Ransom on Sep 16, 2015 9:30:00 AM

The final installment in our "Why Does Placement Matter?" series examines the overall impact of preferential placement of a property in an availability list or booking window. Click for previous posts:

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Topics: Amadeus Instant Preference

Correlating ADR and Revenue Growth

Posted by Anna Ransom on Sep 9, 2015 5:37:46 PM

The fourth in our "Why Does Placement Matter?" series examines how placement of a property in an availability list or booking window impacts average daily rate and revenue growth. Click for previous posts:

The Industry Outlook

At the Hotel Data Conference held in early August 2015, STR and Tourism Economics released their latest industry forecast. The short statement indicates that the U.S. hotel industry is projected to experience year-over-year performance increases through 2016 – great news for hoteliers looking to grow their revenue.  The details were outlined as follows:

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Topics: Amadeus Instant Preference

Increase Hotel Nights

Posted by Anna Ransom on Aug 27, 2015 10:41:00 PM

Why Does Placement Matter? Part 2

The second in our "Why Does Placement Matter?" series examines how placement of a property in an availability list or booking window impacts overall room nights. For more information on how placement impacts hotel bookings, please view Part 1 of this series.

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Topics: Amadeus Instant Preference

Increase Hotel Bookings

Posted by Anna Ransom on Aug 18, 2015 10:00:00 AM

Why Does Placement Matter? Part 1

The first in our "Why Does Placement Matter?" series looks into how placement of a property in an availability list or booking window impacts revenue and overall room nights.

First Seen, First Responded?

A quick search online reveals several statistics about the value of placement in search rankings:

  • The first ranked result receives over 35% of the traffic.
  • The top three ranked results receive nearly 60% of all traffic.
  • 94% of searchers clicked a result on the first page, with less than 6% clicking to the second page of results and selecting a link there.
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Topics: Amadeus Instant Preference