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Making it “all about the people.”

Posted by Anna Ransom on Nov 23, 2015 2:43:56 PM
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In hospitality we frequently say, “It’s all about the people.” I don’t think anyone would argue that to be the truth. When you enable groups to come together and collaborate, much is gained to increase value in business.  In today’s global community, how can you enhance your level of engagement with planners to win more business?

Communication: A Cornerstone for Success

Connected.pngThere are a million-and-one details that go in to the process of planning for an event. Whether a bride, a soccer parent, a business assistant, or a corporate planner, they all have a list of requests for their events. Some are more complex than others. During each interaction you need to contemplate both their needs (stated and unstated) as well as the growth goals of your organization.

Often times, a planner’s requests are more about obtaining status updates than they are about actually needing a task completed.  In these instances, how do you effectively manage meeting the needs of those who actually have actionable requests that need to be fulfilled as well as providing status updates to an engaged planner? 

Empowering You AND the Planner

Based on feedback from MPI’s 2015 State of the Industry report, both planners and venues have identified the desire for increased collaboration as a key driver impacting the success of the industry. In a business environment where so many people rely on technology to receive instant updates, how can you facilitate this collaboration?

When you consider that the dominant group of planners and hospitality professionals in the workforce are those who were raised with technology at their fingertips from infancy, offering a new solution to streamline process and increase collaboration through all phases of event planning is key to your growth.

A New Solution to Increase Collaboration

Understanding these challenges from the perspective of all involved parties is critical to the success of your organization. Newmarket will be offering a complimentary webinar on December 9, 2015 at 2pm ET to discuss the latest industry trends combined with solutions available to help you keep pace with these changes. You are cordially invited to attend this live session as we dive deeper into the pressing issues you face in your business and present innovative new perspectives to address these challenges.


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Topics: Sales & Catering