Consider a story I heard recently that made me think about how quickly things change in the technology world.
A customer brought their vehicle to the car dealership complaining that every time they inserted their mobile phone into the charger it was scratching the screen. Knowing that they were driving an older model car, the auto technician was perplexed and asked the customer to demonstrate exactly what they were doing and what was happening…. As they sat in the car, the customer slowly inserted their phone into what they thought was a charger but the auto technician clearly knew this to be the cassette player.
True or not, I don't know. Perhaps you laughed a little. Perhaps you shook your head in disbelief. But, the fact of the matter is that technology is changing at a rapid pace. It gives good reason to pause momentarily and consider if you’re keeping pace with this change. When was the last time you considered if your team has the tools they need to work smarter, not harder?
Recently, the pace of business has increased dramatically. If you aren’t staying current with these advancements and providing your team with the tools they need to increase productivity it can negatively impact profits. Consider a few areas:
- Keeping pace with ahead of the competition: Faster response times, more attentive service, a better understanding of customer needs, improved and faster communication, better understanding of your market – these are all areas where your competitors are using technology to win more business. Don’t let them take this business from you as your team struggles to work with old technology.
- A 360* view of your enterprise: Regardless of the size of your organization, the adage that “Knowledge is Power” is key here. Do you have current tools to easily identify the most profitable areas of your business? Where will you make operational improvements to grow?
- Aligning organizational goals, business strategy, and available resources: This is critical to your success. Putting the right technology in the hands of the people driving these areas will result in attaining your desired outcome. If you are currently using dated technology, have you considered how the latest solutions will help you drive better decisions?
- Compatibility with future systems: Think about the story at the outset of this post. While it seems crazy to think that someone would ever consider a cassette deck to be a phone charger, the fact remains that there’s an entire generation in the workforce that has never used a cassette deck, record player, or 8track (gasp!). Over time, technology changes. Hardware and software solutions both reach end of life and are replaced by newer, more advanced technology.
Have you taken an inventory of the tools that you have in your business? If you’re using solutions that are more than 3-5 years old, you are working in the realm of cassettes and 8tracks in today’s technology landscape. As you work through budget cycles and prepare for 2016, we encourage you to take a look at updated versions of your current sales and catering solutions as well as new resources that can extend the value of your investment.
Let us know what your greatest challenges are. With over 30 years of hospitality expertise, our team can offer insights and new perspectives to help you meet your objectives. Drop a line below!