Newmarket Newsstand

Anna Ransom

Product Marketing Manager at Newmarket International, Inc. an Amadeus company.
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Recent Posts

Is Your Technology at Risk?

Posted by Anna Ransom on Oct 7, 2015 10:15:48 AM

“The times they are a-changin’.” – Bob Dylan

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Topics: Sales & Catering

Where to Focus Your Energy Now for a Successful 2016

Posted by Anna Ransom on Sep 25, 2015 3:48:00 PM

Is it me or does time seem to be going by faster? With the passing of time comes an increased pace of change.  Consider various things that impact the rate of change on your business:

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Keeping Pace with Change

Posted by Anna Ransom on Sep 21, 2015 5:06:00 PM

Consider a story I heard recently that made me think about how quickly things change in the technology world. 

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You can’t have your cake and eat it too….Or CAN YOU?

Posted by Anna Ransom on Sep 17, 2015 9:49:38 AM

As we enter a season where many businesses revisit their goals and budgets, they often take the time to better understand business objectives, evaluate current business processes (and challenges), and examine resources that are available to meet their goals. For hospitality organizations, success is often measured by the ability to win and retain new group business through a strong network of meeting and event planners.

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The Value of Preferential Placement

Posted by Anna Ransom on Sep 16, 2015 9:30:00 AM

The final installment in our "Why Does Placement Matter?" series examines the overall impact of preferential placement of a property in an availability list or booking window. Click for previous posts:

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Topics: Amadeus Instant Preference

Correlating ADR and Revenue Growth

Posted by Anna Ransom on Sep 9, 2015 5:37:46 PM

The fourth in our "Why Does Placement Matter?" series examines how placement of a property in an availability list or booking window impacts average daily rate and revenue growth. Click for previous posts:

The Industry Outlook

At the Hotel Data Conference held in early August 2015, STR and Tourism Economics released their latest industry forecast. The short statement indicates that the U.S. hotel industry is projected to experience year-over-year performance increases through 2016 – great news for hoteliers looking to grow their revenue.  The details were outlined as follows:

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Topics: Amadeus Instant Preference

Your Strategy to Increase Hotel Revenue

Posted by Anna Ransom on Sep 2, 2015 6:03:00 PM

The third in our "Why Does Placement Matter?" series examines how placement of a property in an availability list or booking window impacts overall hotel revenue. In Part 1, we discussed the impact on hotel bookings. In Part 2, we discussed the impact on hotel nights.

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Increase Hotel Nights

Posted by Anna Ransom on Aug 27, 2015 10:41:00 PM

Why Does Placement Matter? Part 2

The second in our "Why Does Placement Matter?" series examines how placement of a property in an availability list or booking window impacts overall room nights. For more information on how placement impacts hotel bookings, please view Part 1 of this series.

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Topics: Amadeus Instant Preference

Increase Hotel Bookings

Posted by Anna Ransom on Aug 18, 2015 10:00:00 AM

Why Does Placement Matter? Part 1

The first in our "Why Does Placement Matter?" series looks into how placement of a property in an availability list or booking window impacts revenue and overall room nights.

First Seen, First Responded?

A quick search online reveals several statistics about the value of placement in search rankings:

  • The first ranked result receives over 35% of the traffic.
  • The top three ranked results receive nearly 60% of all traffic.
  • 94% of searchers clicked a result on the first page, with less than 6% clicking to the second page of results and selecting a link there.
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Topics: Amadeus Instant Preference

Technology: To Implement or Not to Implement? That is the question.

Posted by Anna Ransom on Aug 13, 2015 2:51:14 PM

I recently heard a technology organization encouraging companies to not pursue particular technologies as it could remove the element of personal service, commoditizing their offering creating a loss of revenue. I sat back bewildered. Astounded. I couldn’t believe it. And then the wheels in my head started spinning.

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